Here’s wishing you a Fun and Merry Christmas. From your team at The Execution Group!
Have you ever noticed that if your think of a person, place or thing, a certain image or feeling seems to be associated with them. It’s almost like their imprint in your mind. Think about it, the businessman on Wall Street – pin striped and tailored, Paris – sophistication and panache, or a Bentley– luxury and opulence . True isn’t it? Almost everything has a “style” and impression that precedes it. This should hold true for what you write. Give your blogs their own consistent characteristics so that your readers can get to know you the blogger and company and what to come to expect from you in your delivery.
Defining your blogging style
When defining your blogging style, take the following things into consideration.
- Blog Content
- Blog Tense
- Blog Tone
- Blog Architecture & Length
What type of content are you going to share with the public? Is it informational, inspiring, though provoking, interactive, fictional? What can the public come to your blog for? What can they expect from your blogs? Sounds simple enough right?
Let’s look to an example on a popular blog posting platform, WordPress. If you were to visit WordPress and look for a blog on photography, Serenity Spell’s blog might show up. In this blog, you will expect to see photography but their blogs are specific to a certain type of photography, “Wildlife In Florida And Exploring And Photographing Florida’s Threatened Ecosystems, Wildlife And More.” And so, on her blog, you find relevant pictures and accompanied content. Their blog has a distinct style!
As a part of your blog’s content, use pictures. Images tell stories of their own, and creates dynamism to blogs.
To keep you focused of the type of content that you want to produce, creating a blog calendar will be extremely helpful to you. Not only will you have foresight on planning for the future but it takes a lot of guess work out of what to write and when.
They key to your content is consistency. If you write more of the type of content that you decide on, this will be the type of content that your audience will come to expect from you. A word of caution, keep your blogs less self serving and geared more toward what the demographic of your target audience wants to know more about and you will easily increase your blog subscribers!
How are you going to address your audience? Are you going to speak to them in first person, third person, will you speak in present past or future tense or a combination thereof? Again, be consistent in what you choose.
How do you want to come across to your audience? Will you be the gossip of the town spreading all sorts of juicy secrets, be factual, almost documentary like in your delivery, give off a sense of care and concern for others? What type of blog do you be known for and how do you want that delivered? Whatever you decide…be consistent!
Blog Architecture & Length
Now, down to the not so fun, but oh so important, technical stuff. In any type of writing, it’s wise to have uniformed font sizes, header placements, colors, layouts and flow. Decide on what these will be for you and keep that as your placeholder. In our blog “deciding on your branding standards”, you will find a roadmap for these decisions. About.com has a blog about blogging style that focuses on the length of a blog. This might serve interesting in deciding on your blog’s length. Finally, you have read it throughout this blog… whatever your decision, be consistent in it’s application.
The last step in deciding on your blogging style is to evaluate what you have been doing. Solicit feedback from your audience. See if they are understanding what you are writing, find out what they would like to learn more about and get suggestions for future blog.
It’s easy to get caught up in the routine of blogging without taking time to reflect on what you have done to see what can be done better. Take the time to evaluate and always proceed with a plan of action first!